4 Listings Strategy for Seller When Selling Their Home in Arizona
Selling your home can be emotionally challenging and surprisingly time-consuming especially if you’ve never done it before. With no experience and a complex, emotional transaction on your hands, it’s easy for first-time home sellers to make lots of mistakes. But with a little know-how, you can avoid many of these pitfalls altogether. Read on to find out 4 listings strategy for home seller when selling their home in Arizona.
Pricing Strategy
One of the biggest problems that occurs when putting your home up for sale is overpricing the property or under pricing the property. It is extremely important to price the home closest to fair market value from the very beginning.
Under pricing the property will make your buyer wonder why the price of the home is so low. Is there something wrong with the home? And many times it can make them want to add contingencies into the contract in case there is something wrong with them home.
A common misconception when it comes to overpricing your property is that it will give you some more wiggle room to work with on the price. What typically happens is the home will then sit on the market and eventually a lowball price will come in to bring the price down and the home generally will just sit on the market for a longer time than needed.
When you price your home at a fair market value from the beginning, you will get a number of buyers who will want to see your home immediately, and they will want to make an offer sooner because they know that the price is competitive and they will not want to miss out on this opportunity.
Exposure
The typical strategy for most Realtors to help you get more exposure for your home is to put a sign out in front of your home, take pictures and upload them into the MLS and on Trulia & Zillow.
If that is all you are focusing on then you are missing out on a large portion of your market of potential buyers. Our team is seeing over 80% of our leads coming from digital marketing. We have a number of strategies that have worked amazingly well for us when it comes to maximizing the exposure for the homes we list using digital marketing, more specifically, social media.
Most people these days are searching online using their mobile phones and our office has a tested and proven digital marketing strategy to get your home in front of the right people.
Presentation
After listing your property, the presentation of the property is key. Take a Saturday and do some “Spring Cleaning”. Vacuum your home, dust, clean all of the rooms, mow the lawn, etc. Make sure your home will present well when potential buyers come by.
Your goal is to make your home look as “move-in ready” as possible. So if you have your clutter all picked up and the home is clean, it will be easier for them to imagine themselves moving in your home at a sooner date.
In our experience, massive home renovations just before the sale of your home or just before listing your home on the market do not help increase the value of your home. If you want to do that 5-10 years before you sell your home so you can enjoy it, then go right ahead and do that.
Some minor upgrades that you can do that will help, are a fresh coat of paint on the walls and new carpeting. That will help the smell and will help your home look newer.
Representation
Find someone you feel comfortable with who can represent you in the sale of your home. Not only someone you feel comfortable with, but someone who can negotiate and interpret all of the contracts that are in play.
There are a lot of items in the contract that you will want to know how to best interpret. Like what kind of financing your buyer has, how much are they willing to put down to show they are serious about your property, how quickly can they close, what kind of inspections do they want up front, etc.
Selling your home in Phoenix AZ
Contact Us or call Swee Ng at 480.721.6253 today to discuss your potential Phoenix House Value and our comprehensive marketing plan. We will prepare complimentary competitive market analysis (CMA) to find out what your home is worth at today’s market.
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Swee Ng, Realtor and Phoenix East Valley resident specializing in win-win real estate transaction through great communication and fighting for his clients’ best interest. After all, this is more than real estates, this is about your life and your dreams.
If you are looking to buy or sell your home in Phoenix AZ and surrounding area, we hope you will consider us. Contact us today for complimentary consultation.
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