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Is Professional Home Staging Worth the Cost for When Selling?

Home Staging: Dressing a House for Success

When home owner put their house on the market for sale, first thing on their mind is to sell their home as quickly as possible and get at or close to asking price. In order to achieve these goals, you want your house to look its best every showing and to wow potential buyer. That’s where professional home staging comes in. Professional home stager job is to design to showcase the home’s best assets, impress buyers and sell it quickly for the highest possible price. Here are benefits of home staging to consider when selling your home.

“You only get one chance to make a first impression – first impressions occur within seconds of entering a home”

Move-In Ready Home

Thanks to HGTV, most buyer today are looking for move-in ready home: the home that will not necessarily require a ton of work before moving in. These works such as replacing flooring, paint the whole house, major renovation and others. All these work requires weeks of time. Hence, buyers want move-in ready spaces they can enjoy instantaneously.

63% of buyers are willing to pay more for move-in ready homes ~ Maritz Research Staging poll

Stand Out Among Competitors

When you put your home on the market, you want your house to stand out among other competitors. If not, you are just helping to get your competitor home sold. So, how will you differentiate a home from those other homes on the market for sale? One way is to stage the space by playing on emotional connection points that will appeal to buyers and stand out in their minds when it’s time to make an offer.

Think about this, if two identical homes were for sale on the same block at the same price, but one homeowner staged their space to showcase the potential lifestyle the buyer could have, and the other non-staged home that looked cluttered, which home would the buyer choose?

40% of buyers are more willing to walk through a staged home they saw online” ~ NAR 2017 Profile of Home Staging

Staged Homes Are Easier to Market

Once a home is profesionally staged, your home will look like a cover on a home magazine. This means your home online photos in MLS will stand out. As over 90 percent of homebuyers start their search online. Stand out photos of newly staged homes will not only attract buyers to information about the home, but the traffic to the front door.

Think of how are buyer searching for a new home? Buyers will go to online or Zillow and start browsing. Do photos determine your perception of the home? Would you go visit a home that had no pictures listed? Photos are just one way to easily market a home.

62% of sellers’ agents say that staging a home decreases the amount of time a home spends on the market. ~ NAR 2017 Profile of Home Staging

Increase Offers and Price

A staged home creates more buyer interest. More interest comes with more offers, so as a seller you could find yourself in a bidding war. In multiple offers situation, there are chances your home will be sold at more than what you ask for!

“When staging a home, 29% of sellers’ agents reported an increase of 1% to 5% of the dollar value offered by buyers, in comparison to similar homes. 21% of respondents stated that staging a home increased the dollar value of the home between 6% and 10%” ~ NAR 2017 Profile of Home Staging

How much does it cost to stage a house?

There are several options depending on your need when come to staging and price. Most commmon options are occupied staging and vacant staging. For occupied staging, you hire an interior design for design consulation. The designer will work with your exisitng furniture and decorations. If needed, you can rent additinonal art and accessories.

For vacant staging, the designer will work with you to determine the furniture, art and accessories needed and so on.

The average cost for this service in Phoenix is between $500 and over $2,000 depending on the scope of the staging requirements and home size. These fees include rental of furniture for full staging, accessories and artwork, inventory pickup, delivery, room configuration and set-up and de-staging.

Conclusion

Home staging ensures that the home looks its best and captures the emotion of buyers and hopefully buyer will fall in love with your house. When buyer fall in love, they will make their best offer.

“77% of buyer’s agents say that staging makes it easier for buyers to visualize the property as their future home” ~ NAR 2017 Profile of Home Staging

Swee Ng, Realtor and Phoenix East Valley resident specializing in win-win real estate transaction through great communication and fighting for his clients’ best interest. After all, this is more than real estates, this is about your life and your dreams.

If you are looking to buy or sell your home in Phoenix AZ area, we hope you will consider us. Contact us today for complimentary consultation.

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Summary
Article Name
Is Home Staging Worth the Cost for When Selling?
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Professional home stager job is to design to showcase the home’s best assets, impress buyers and sell it quickly for the highest possible price. Here are benefits of home staging to consider when selling your home.
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Publisher Name
Swee Ng Realtor® with HomeSmart
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